Branding

Logo

Our logo is the masthead of our identity so the ways we use it matter, although the implementation of our logomark varies according to where it’s presented, the concept remains.

Inverted logo

Branded favicon

Elements of our logo are recognisable even in this, our smallest branded element.

Favicon magnified

32px

Download favicons

Home screen icons

We’ve simplified our logomark for small icons, for example those found on a smartphone’s home screen. Generate favicons and home screen icons with this favicon generator.

144px

114px

72px

57px

Colour

Primary colour #f2800f

Primary colours (light) #f2800f #f59a3f #f7b370

Primary colours (dark) #f2800f #c3670b #934d08

Secondary colour #f2580c

Secondary colours (light) #f2580c #f5793c #f89a6c

Secondary colours (dark) #f2580c #da4f0b #c1460a

Accent colour

Accent colour #2998a1

Accent colour (light) #2998a1 #79c6cd #4bb4bd

Accent colour (dark) #2998a1 #195b61 #217a81

Text colours

Text colour #120805

Text colour (inverted) #fbf8f2

Link colour #f2800f

Messaging colours

Base colour #f7f0e2

Positive colour #2f7e67

Negative colour #c71505

Typography

Signature typeface

Aldgate Sans

Aldgate Sans is our signature typeface. It’s a modern humanist sans typeface inspired by the distinctly British designs of the early 1900s. Its generous proportions ensure legibility with an approachable tone. Its variable font offers extensive Weight, Width, and Italic axes for exceptional versatility.

Download trial fonts

A a

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Extra bold

A a

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Bold

A a

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Regular

A a

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Light

Condensed

A a

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Extra bold condensed

A a

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Bold condensed

A a

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Regular condensed

A a

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Light condensed

Extended

A a

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Extra bold extended

A a

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Bold extended

A a

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Regular extended

A a

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Light extended

Typographic scale

Aa xs

Aa s

Aa r

Aa m

Aa l

Aa xl

Aa 2xl

Aa 3xl

Aa 4xl

Headings

Black Mountain Honey

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Heading 1

Black Mountain Honey

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Heading 2

Black Mountain Honey

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Heading 3

Black Mountain Honey

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Heading 4

Black Mountain Honey

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Heading 5

Black Mountain Honey

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Heading 6

14 Day Beekeeper

Black Mountain NUCs

Black Mountain Queens

Black Mountain Honey

Paragraphs

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community.

Lede paragraph

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Standard paragraph

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Small paragraph

This is a paragraph with an inline link, strong importance, emphasis, stylistic offset, an alternate voice, ~~deleted text~~, inserted text, highlighted text, Subscripts and superscripts: H₂O, E = mc², and small print.

Text-level semantics

Quotations and citations

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community.

Large quotation

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Medium quotation

Beekeeping doesn’t have to be complicated or take years to master. You just need a proven system, practical knowledge from experts, and access to a supportive community. That’s exactly what you’ll get with 14 Day Beekeeper.

Standard quotation

Laurence Edwards said, Beekeeping doesn’t have to be complicated or take years to master.

Inline quote

Lists

First item
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Sixth item

First item
Second item
Third item
- First item
- Second item
- Third item
Fourth item
Fifth item
Sixth item

First step
Second step
Third step
Fourth item
Fifth item
Sixth item

First item
Second item
Third item
Fourth item
Fifth item
Sixth item

Numerals and symbols

£149

1 2 3 4 5 6 7 8 9 0

Extra bold

£149

1 2 3 4 5 6 7 8 9 0

Bold

£149

1 2 3 4 5 6 7 8 9 0

Regular

£149

1 2 3 4 5 6 7 8 9 0

Light

Condensed

£149

1 2 3 4 5 6 7 8 9 0

Extra bold condensed

£149

1 2 3 4 5 6 7 8 9 0

Bold condensed

£149

1 2 3 4 5 6 7 8 9 0

Regular condensed

£149

1 2 3 4 5 6 7 8 9 0

Light condensed

Extended

£149

1 2 3 4 5 6 7 8 9 0

Extra bold extended

£149

1 2 3 4 5 6 7 8 9 0

Bold extended

£149

1 2 3 4 5 6 7 8 9 0

Regular extended

£149

1 2 3 4 5 6 7 8 9 0

Light extended

Forms

Name

Telephone

Email address

Website Don’t include http://

Password

Special instructions

Checkboxes

Checkbox

Checked

Disabled

Radio buttons

Radio

Checked

Disabled

Buttons

We use button shapes to distinguish a variety of calls to actions and we’ve designed these shapes to be easily recognisable and visually appealing.

Where possible use only one primary action button per content region or on one page. Don’t choose a different colour without considering the reason why that button has been included.

Standard

Primary actions

Prominant links

Positive and negative

Button sizes

Use standard size button shapes for the majority of calls-to-action to reserve smaller and larger sizes for specific purposes. Use large buttons for a single important action and small buttons in confined spaces, for example inside tables. Use block buttons to fill 100% of the width of their parent container.

Small

Standard

Large

Block

Tables

Standard

Product	Price
Wildflower Runny Honey	£11.99
Welsh Ling Borage Honey	£11.99
Welsh Ling Heather Honey	£11.99
Welsh Ling Soft Set Honey	£11.99

Bordered

Product	Price
Wildflower Runny Honey	£11.99
Welsh Ling Borage Honey	£11.99
Welsh Ling Heather Honey	£11.99
Welsh Ling Soft Set Honey	£11.99

Striped

Product	Price
Wildflower Runny Honey	£11.99
Welsh Ling Borage Honey	£11.99
Welsh Ling Heather Honey	£11.99
Welsh Ling Soft Set Honey	£11.99

Small

Product	Price
Wildflower Runny Honey	£11.99
Welsh Ling Borage Honey	£11.99
Welsh Ling Heather Honey	£11.99
Welsh Ling Soft Set Honey	£11.99

Media

Figure with caption below

Figure with caption above

Components

Positive message: Your order has been placed.

Information message: You have 30 minutes to complete your order.

Warning message: Check your information and try again.

Negative message: There’s a problem with your order.