Branding
Logo
Our logo is the masthead of our identity so the ways we use it matter, although the implementation of our logomark varies according to where it’s presented, the concept remains.
Branded favicon
Elements of our logo are recognisable even in this, our smallest branded element.
Home screen icons
We’ve simplified our logomark for small icons, for example those found on a smartphone’s home screen. Generate favicons and home screen icons with this favicon generator.
Colour
Accent colour
Text colours
Messaging colours
Media
Note: Our Instagram reel designs are divided into thirds. Align content to the intersections of these focal points and place captions within the grid areas. Choose light or dark text to contrast with the background photograph and use yellow to emphasise key messages.
TikTok
Note: Our TikTok story designs are divided into thirds. Align content to the intersections of these focal points and place captions within the grid areas. Choose light or dark text to contrast with the background photograph and use yellow to emphasise key messages.
YouTube
